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Committees

Marketing Committee

Kansas Trails Inc. (KTI) is building a statewide movement—and every movement needs a strong voice. The Marketing Committee is responsible for telling the story of Kansas trails in creative, consistent, and compelling ways. From small-town trailheads to statewide campaigns, we make sure Kansans and visitors alike know where to go, what to explore, and how to get involved.

Contact the Committee

What we do

This committee focuses on:

  • Developing and managing KTI’s brand identity, messaging, and voice
  • Creating and distributing content across social media, email, and digital platforms
  • Coordinating press releases, media partnerships, and statewide campaigns
  • Supporting trail town branding and promotional toolkits
  • Showcasing trail-related businesses, events, and volunteer opportunities
  • Producing print and digital materials like brochures, newsletters, signage, and trail guides
  • Promoting Kansas as a trail-rich destination through strategic storytelling

 

From the scenic Flint Hills to the bustling energy of gravel races and community trail days, we’re here to shine a spotlight on everything that makes Kansas trails special.

Who We are

  • Chair: A current member of the KTI Board of Directors
  • Members: Appointed representatives from marketing professionals, tourism agencies, outdoor brands, and content creators from across Kansas

This team combines communications savvy with a passion for trails to grow awareness, engagement, and excitement.

Why it matters

You can build the best trails in the world—but if no one knows about them, they won’t get used. Strategic marketing helps activate trail networks, draw in tourism, and foster local pride. It turns users into ambassadors and visitors who become return customers. Simply put, marketing fuels the mission.

Got a story to tell or skills to share? Want your event or business featured?

Contact the Committee